Own The Phrase
A distinctive name, with the exact match domain name, is the right choice for your main brand.A secondary domain name, based on a description of what you offer, or a catchy phrase, can help people find your site.At most registrars, you can easily redirect the phrase or expression so users are automatically taken to your main site.On social media, such as X, just type the domain name and the link is live, no need to add https or www.This makes domain name expressions simple and effective additional paths to your main site.
Got questions about how to acquire and use a domain name phrase?
Legacy Phrases
An idiom or expression ending in ..com, .org or .net.
Example: AsSimpleAsThat.com
Precision Phrases
A phrase that uses both sides of the dot, no extra baggage.
Example: Defines.me
This And That
The registrant for the domain name And.TLD (for any extension TLD) can create and redirect a third level term.
Example Spa.and.Salon.
We Have ...
A registrant for the domain name Have.TLD (for any extension TLD) can add 'we' as a third level, and redirect to the desired site.
Example: We.Have.Motorcycles
Say It!
The IT.com registry offers interesting possibilities in phrases that end in "it" and the .com ending is familiar to users.
Example Articulate.It.com
Third Level
Now and then a domain name becomes more descriptive and memorable by adding a third level term.
Example: Get.Unstuck.Now
Legacy Phrases
Many expect domain names that end in .com, .org, or .net. An idiom, expression, or phrase ending in these legacy extensions can be an effective pathway to your site. Here are a few we have available.
Precision Phrases
Certain new extensions along with some country code extensions such as .me, .us, .it, etc, offer an elegant means to create domain name phrases. Here is a small sampling of the many that we have available.
This And That
Many businesses offer two services or products. If you acquire the domain name And.extension, you can add any third level term. At your registrar, you set up the desired third term and redirection. Here are some of our offerings in this category.
Note that the same domain name can be used for more than one phrase, such as Drains.And.Plumbing or Heating.And.Plumbing, but the one registrant who owns And.Plumbing can create these, or other alternatives.
We Have....
Nothing could be more direct and descriptive than "We Have ...." with your primary product or service filling in the dots. Note that you are acquiring the domain name Have.extension. Then at your registrar add the desired third level term 'We', and set up the redirection. Here are a sampling of current offerings in this category.
Note that it is up to you the term you use as the third level of the domain name. It does not need to be "We", and could be "I" or some other term that fits the rest of the name.
Say It!
The IT.com registry offers domain names at the third level, i.e. you acquire example.it.com. These combine the trusted .com TLD with availability of quality names making a phrase including "it". The .it.com names that we handle renew at $30 to $50 per year, depending on registrar.
Third Level
A few domain names work really well by setting up a third level domain. Note that you are purchasing the regular second level domain name, and can choose if, or which, third level term you add to it.
FAQs
•Is It Technically Difficult to Set Up A Redirection? No! At most registrars it can be done in less than a minute requiring few technical skills. If you need help for a particular registrar, just ask.
•Can I See One In Use? Yes. We can temporarily redirect a name to a site so you can see the redirection in action. As an example, currently We.Have.Golf redirects to this website to demonstrate the concept.
•Can I Point Main Domain Name and The Subdomain to Different Sties? Yes. To see it in action currently we have directed We.Have.Golf to our OwnThePhrase website, while Have.Golf is just set to the for sale page for the domain name.
•Can I Purchase Through A Different Marketplace? Yes! Most of our names can be sold through various marketplaces such as Atom, Spaceship, GoDaddy/Afternic, Sedo or the registrar where the name is held, such as Dynadot, NameSilo, Porkbun, Sav, Unstoppable and others. Pricing may vary slightly. Drop us an email with the name and your preferred marketplace and if possible we will send a link for purchase of the name at that marketplace.
•Is There Any Flexibility on Pricing? We want to see these names used, and will try to make that possible. Send us a message with the name you are interested in, and we will see if a price reduction is possible, perhaps by using a specific vendor for the sale.
•Is Lease-To-Own Possible? Yes, in most cases this could be set up through a marketplace where you pay so much a month, are able to use the name while leased, and ownership is transferred after all payments are made. The lease program is administered by a third party marketplace, such as Atom.
•Is There An Annual Renewal Fee? These regulated domain names operate under the DNS system have annual renewal typically $15 to $120 per year, depending on extension and registrar. All names we handle are standard renewal for that extension.
•How Do I Save on Renewal Fee? For some extensions different registrars charge different amounts for exactly the same one year of registration. Services such as TLDES.com compare pricing for any TLD (extension). Note that you want to look at Transfer or Renewal pricing, that is usually more than the initial registration price. If you would like us to suggest registrars for a particular name we are happy to do so.
•Do My Registration and Hosting Need to be at Same Company? No. In fact there are some advantages in not having them at the same registrar. You simply set the nameservers at your registrar according to those specified by your hosting provider. This needs only be done once.
•Isn't It Expensive and Complex to Maintain Two Different Domain Names? In most cases you are not maintaining two sites, but rather having one domain name point to the other. You set up that redirection once, and it is done. As to cost, other than acquisition cost the only ongoing cost is annual renewals of the domain names.
Send Us A Message
Legal Stuff
Privacy Policy We do not track or store information on users. If you contact us via email or our form, we retain your information only for purpsoes of replying to you, and only until the communication is complete.Own The Phrase We use this common expression in the sense of 'owning' something in that people come to associate it with you and your site, not in the sense of claiming exclusive legal ownership.Domain Names Are Not Owned Strictly speaking, no domain name, at least those in the centralized DNS system that includes .com, .org, country codes, and all the new extensions, are 'owned.' You obtain rights to be the registrant, and you can extend that registration through annual renewal. Most names can be renewed up to 10 years in advance. When someone speaks of selling a domain name they mean selling the rights to be the registrant of that name.Trademarks Afternic, Atom, Dynadot, GoDaddy, Namecheap, NameSilo, Porkbun, Sav, Sedo, Spaceship and Unstoppable are TM by the respective companies. We claim no association other than as a user of their services.We Sell Nothing Here If you wish to purchase one of our domain names, you may do so through third party marketplaces, subject to the terms and conditions of those marketplaces.No Legal or Financial Advice Nothing at this site is intended as legal or financial advice. You should consult qualified professionals to assist you as required.
About
This site is maintained by Robert (Bob) Hawkes, a retired scientist and educator who now applies those skills to naming, branding, and related topics.He has published more than 300 articles on naming at NamePros Blog, the largest and most active naming community in the world. His specialty is research and analysis on what makes some names more effective than others.He is based in beautiful Victoria, BC, Canada. He is active most days on X at A Great Domain, and would love to interact with you there.Domain name phrases, and their use in marketing, has been a special interest since his first days in domain names.
Rename.One
Interested in domain names other than for phrases and expressions? Check out the companion site Rename.One. It showcases a broader set of domain name choices, including many distinctive names that make a perfect corporate brand.
© Robert Hawkes, 2026. All rights reserved.